New advert partnership leads to anxieties about potent corporations giving into Elon Musk’s ‘bullying’ strategies stressed and likely location a troubling precedent.
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McDonald’s received the Grand Prix, the evening’s highest campaign award, for its “Move into McDonald’s” software, which tapped fan-pushed fashion to co-produce a new clothing brand with Gen Z-favored shoe model copyright.
The world's greatest PR awards programme, focused on benchmarking the ideal PR do the job from around the world.
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Situation Research: The achievement of McDonald's Kid's Working day campaign in China may be attributed to the strength of Tremendous supporters, a highly effective collaboration with Mr Doodle, as well as the creation of the restricted-version product or service that managed to pique collective curiosity.
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Showcase your very best work, achievements and improvements to our unbiased, senior manufacturer-facet judges and potential long term customers
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